Master the art of event engagement with dynamic pre-event anticipation and post-event strategies!
Activating Radio Schedules: Negotiating Promos & Event Activations
Learn effective strategies for negotiating radio promotions & event activations.
In the Amusement Park of Ads, Contextual Advertising Is the Coolest Ride
Unveil the might of contextual advertising in amusement parks. Explore AI-driven strategies, digital marketing relevance, and tailored ad campaigns for staying ahead in online advertising trends.
Pitfalls of Buying Your Own Media
It’s easy to believe that buying your own media might be the right choice, and that anyone can contact a station to purchase a TV or radio schedule.
The Right Way to Create a Marketing Budget
Budgets are based on a percentage of your annual or event sales goal. It is an estimate of where you want to be, not where you were last year.
Using Mobile IDs for Targeted Digital Marketing
We can even go back in time and gather IDs that were at a location at a specific date and time. We are time-traveling to find our advertisers’ best potential customers.
Event Marketing: Where to Start
Before you jump into all the nitty-gritty details of a full-blown marketing plan, take a step back and make sure you have a solid foundation to start with.
Let’s Explore OTTer Space– OTT Video
Should you focus on advertising through OTT instead of broadcast TV? Not necessarily.