Unpacking TikTok’s ad ban, MFA fraud, and creative pivots to Reels and Shorts for advertisers.
Author Archive
AI: A Part of Our Media Buying Future | Pixels + Points 11
Hosts Susie and Matt explore how AI is revolutionizing media buying and planning. Learn about AI-driven search, ad optimization, campaign strategies, and automation opportunities for marketers.
Programmatic Power: Reach Audiences with Precision | Pixels + Points 10
Susie, Matt, and guests from Basis dive into programmatic advertising, explaining how to automate ad buying, target audiences, and optimize campaigns in real-time.
Big Shifts in Liquor Media Spends | Pixels + Points 09
Matt and Susie explore trends in alcohol advertising, digital ad spending, and strategies for brands to stay competitive in a shifting landscape.
2024 Olympics Special | Pixels + Points 08
In episode 08 of Pixels + Points, Matt, Susie, and Heather Lonsdale discuss Peacock’s Olympics coverage, increased viewership, and strategies for retaining audiences through creative programming.
Adventures in Marketing: Amusement Parks & Media | Pixels + Points 07
Discover top marketing strategies for theme parks including SEO, PPC, social media, geofencing, keyword retargeting, and traditional media.
Restaurant Marketing: Should More Ad Budgets Shift to Radio? | Pixels + Points 06
Episode 06: Join Matt and Susie on Pixels + Points as they uncover the secrets of effective restaurant marketing, from radio’s ROI to the latest digital trends for QSRs!
Google FAIL: Google scales back AI after embarrassment & hit by leaked documents | Pixels + Points 05
Episode 05 of Pixels and Points we discuss the challenges Google faces with its AI-powered search, highlighting several humorous and problematic examples of misinformation.
A Guide to Fast CRM-Lead Integration
Effortlessly integrate leads from Facebook, Google, and your website into your CRM with Redroc. Streamline processes, improve conversion rates, and propel your business forward with our expertise.
Al Invades Google Search & Upfront Week: What You Need to Know | Pixels + Points 04
Episode 04 of Pixels and Points covers Google’s AI in search engine, impacts on search results, organic traffic, and monetization, compared to Bing’s Co-pilot. Also, streaming giants Netflix and Amazon’s role in upfront week, with Amazon’s star-studded programming.