Unpacking TikTok’s ad ban, MFA fraud, and creative pivots to Reels and Shorts for advertisers.
Author Archive
AI: A Part of Our Media Buying Future | Pixels + Points 11
Hosts Susie and Matt explore how AI is revolutionizing media buying and planning. Learn about AI-driven search, ad optimization, campaign strategies, and automation opportunities for marketers.
Programmatic Power: Reach Audiences with Precision | Pixels + Points 10
Susie, Matt, and guests from Basis dive into programmatic advertising, explaining how to automate ad buying, target audiences, and optimize campaigns in real-time.
Big Shifts in Liquor Media Spends | Pixels + Points 09
Matt and Susie explore trends in alcohol advertising, digital ad spending, and strategies for brands to stay competitive in a shifting landscape.
2024 Olympics Special | Pixels + Points 08
In episode 08 of Pixels + Points, Matt, Susie, and Heather Lonsdale discuss Peacock’s Olympics coverage, increased viewership, and strategies for retaining audiences through creative programming.
Adventures in Marketing: Amusement Parks & Media | Pixels + Points 07
Discover top marketing strategies for theme parks including SEO, PPC, social media, geofencing, keyword retargeting, and traditional media.
Restaurant Marketing: Should More Ad Budgets Shift to Radio? | Pixels + Points 06
Episode 06: Join Matt and Susie on Pixels + Points as they uncover the secrets of effective restaurant marketing, from radio’s ROI to the latest digital trends for QSRs!
Google FAIL: Google scales back AI after embarrassment & hit by leaked documents | Pixels + Points 05
Episode 05 of Pixels and Points we discuss the challenges Google faces with its AI-powered search, highlighting several humorous and problematic examples of misinformation.
Al Invades Google Search & Upfront Week: What You Need to Know | Pixels + Points 04
Episode 04 of Pixels and Points covers Google’s AI in search engine, impacts on search results, organic traffic, and monetization, compared to Bing’s Co-pilot. Also, streaming giants Netflix and Amazon’s role in upfront week, with Amazon’s star-studded programming.
Industry Update: New YouTube Ads and Predictions on Digital Media Spending | Pixels + Points 03
Explore exciting new changes in the world of advertising and digital media – from YouTube’s latest ad feature to the growth of digital media spending in episode 03 of Pixels and Points.