Explore changes in TV and sports broadcasting from NBC Universal, Disney and Fox Sports in episode 02 of Pixels and Points.
Author Archive
Targeting Homeowners with Cable and Broadcast TV
Unlock the potential of cable & broadcast TV ads: Target homeowners effectively with strategic local placement & digital synergy.
Game Changers: LinkedIn adds OTT and the Rise of Women’s Basketball | Pixels + Points 01
Explore LinkedIn’s latest move into OTT TV advertising and the impact of women’s basketball in the debut episode of Pixels and Points.
Activating Radio Schedules: Negotiating Promos & Event Activations
Learn effective strategies for negotiating radio promotions & event activations.
Pitfalls of Buying Your Own Media
It’s easy to believe that buying your own media might be the right choice, and that anyone can contact a station to purchase a TV or radio schedule.