The best Austin advertising agencies are actually some of the best marketing firms in the U.S. At Redroc Austin, we consider ourselves in that “best” category. Yes, that is bragging a bit, but we do feel we’ve earned our place on this list. Agency History Redroc was originally named Corder Marketing, started by Ernest Corder […]
Archive for the ‘Written’ Category
Overcoming Imposter Syndrome in the Creative Industry
In an industry functioning off collaboration and opinions, self-doubt and low confidence in creators can creep in creating what we know as imposter syndrome. How do we overcome it?
Social Media Strategies for Events: Hype and Follow-Up
Master the art of event engagement with dynamic pre-event anticipation and post-event strategies!
Activating Radio Schedules: Negotiating Promos & Event Activations
Learn effective strategies for negotiating radio promotions & event activations.
In the Amusement Park of Ads, Contextual Advertising Is the Coolest Ride
Unveil the might of contextual advertising in amusement parks. Explore AI-driven strategies, digital marketing relevance, and tailored ad campaigns for staying ahead in online advertising trends.
Pitfalls of Buying Your Own Media
It’s easy to believe that buying your own media might be the right choice, and that anyone can contact a station to purchase a TV or radio schedule.
The Right Way to Create a Marketing Budget
Budgets are based on a percentage of your annual or event sales goal. It is an estimate of where you want to be, not where you were last year.
Direct Response Marketing + Branding
Our recommendation is to focus 100% on direct response, PLUS 20% on branding. We’re shooting for 120%.
3 Ways to Take Your Motion Graphics to the Next Level
With the heightened demand from clients for motion graphics, more and more creatives are turning to After Effects as the next Adobe Suite program to add to their toolbelt.
Using Mobile IDs for Targeted Digital Marketing
We can even go back in time and gather IDs that were at a location at a specific date and time. We are time-traveling to find our advertisers’ best potential customers.